Capitano 1905 was Italy’s first ever toothpaste, created by pharmacist (and Cavalry Captain!) Clemente Ciccarelli. More than simply finest quality toothpaste in stylish packaging, at Capitano 1905 they are passionate about oral care. In addition to mouth-watering flavours like Sicily Lemon there are technical and targeted formulations for most dental needs. No other toothpaste encapsulates form and function as effectively, which is why it remains the most popular toothpaste in Italy to this day.