In 1999, the founders of Layrite proudly opened the doors of their first Classic Barber Shop and Shaving Parlour. The majority of customers who sat themselves down in their vintage chairs came in with a greasy head of hair, often creating for a difficult cut. The greasy dilemmas that the barbers faced daily inspired them to begin experimenting with different kinds of pomade. After months of research and experimentation, Layrite Deluxe Pomade was introduced in 2001 - a pomade that easily washed out with just water!